Roannais Tourisme, a central player in tourism in Roannais, is the prescriber of the riches of our destination. Find out about the different actions of Roannais Tourisme thanks to the 2023 activity report!
A complete activity report
The year 2023 confirmed the fully regained attractiveness of Roannais. The Tourist Office and its teams work throughout the year on different missions:
- Visitors' reception,
- Commercialization,
- Promotion of the destination.
The 2023 activity report thus includes all the actions carried out and key figures for the past year.
Home
Located in a privileged setting in full historic heart, open 6 days a week, the Tourist Office is the main information center serving tourist customers and residents of the town and its skills.
The reception of the Tourist Office has had a makeover in 2022, it is a brighter premises with defined spaces. Here is the reception in figures:
- 23 966 visitors in 2023,
- 85% French customers,
- + 10% compared to 2023,
- 5684 people welcomed outside the walls.
Commercial Service
The sales department develops tours and stays for groups, manages business tourism (congresses, seminars) and designs offers for individuals such as 100% Roannais gift boxes or guided tour programs.
Betty and Frédérique are both in the sales department which focuses on the following missions:
- The groups : marketing of group offers throughout the year,
- Business tourism : development of seminar offers and canvassing with companies,
- Guided tours : organization of the visit program,
- The marketplace: providing socio-professionals with a solution adapted to their needs: Open Experiences,
- Shop areas and ticketing: the Tourist Office has its own 100% Roanne shopping area.
Promotion department
Every year, Roannais Tourisme creates editions: the Shops, Tourist card, Practical Guide...
Editions to be found during events, at the Tourist Office reception or online on the site roannais-tourisme.com.
Also, Roannais Tourisme regularly creates flyers to promote events such as the Gourmet stroll and Winegrowers Meetings.
As part of its promotional actions, Roannais Tourisme promotes the image of the territory to the press local, regional and national.
Also, the Tourist Office participates in several exhibitions in order to discover the riches of the destination around the 3 items: nature, heritage and gastronomy.
To promote Roannais, we are also working on the digital aspect with our website www.roannais-tourisme.com. Also, our presence on social networks such Instagram et Facebook is very active in a very competitive context.
429 members of Roannais Tourisme
Closer to socio-professionals, Roannais Tourisme has more and more partners from the tourism and other sectors each year. In 2023, 429 partners benefited from a visibility offer, but also from other specifically organized actions.
Le Practical guide 2023 lists all the members in a single brochure. Published in 20000 copies in 2023, it has enjoyed a very warm welcome from tourists and locals alike!
The Tourist Tax, mission of Roannais Tourisme
Since 2023, Roannais Tourisme has managed and optimized on behalf of communities (Roannais Agglomeration,
Pays d'Urfé, Vals d'Aix and Isable, Country Between Loire and Rhône) the collection of the tourist tax (monitoring, reminder and
accounting). This management also allows the establishment of a tool for observing tourist activity in the region.
