During the summer season, Loire Tourisme, in collaboration with the departmental Tourist Offices and AURA Tourisme, ensures permanent monitoring of the evolution of departmental tourist activity
Observation work across the Loire
Loire Story has an observatory service. Its mission is to collect, analyze and share the most relevant data on the department's offering, attendance and trends in Loire tourism, traveler behavior and issues in the sector.
In the summer season, Dorothée Marion from the observatory service ensures permanent monitoring. The analysis thus collected is based on field feedback expressed by tourism professionals supplemented by quantified attendance data from Flux Vision Tourisme.
A satisfying summer season
On a departmental scale, it was a satisfactory summer season with good prospects for the late season.
The key elements of the 2023 summer situation
- Loire professionals satisfied with the summer season,
- A spread of tourist attendance,
- A still significant share of local customers,
- Foreign customers in slight decline,
- A very good season for rentals,
- Great prospects for the end of the season.
For the Roannais, all indicators are in good shape with summer attendance at + 10% compared to 2022. Note the return of foreign customers and groups.
The key figures for summer in Roannais:
- 8437 visitors to the Tourist Office,
- + 16% for the group service,
- 25 € this is the average ticket for the Roannais Tourisme shop,
- 52% customers in the Auvergne-Rhône-Alpes region,
- 12% foreign customers
