The Roannais is exported

Published 1 / 03 / 2023 Reading time: 10 min

Due to multiple brands, Roanne does not remain confined to its city and its department. Indeed, the Roannais is exported throughout France and beyond. The richness of the Roannais is no longer to be demonstrated. The former cradle of textiles still offers pieces made on the territory exported throughout France and abroad. Roannaise gastronomy also travels across the borders of the Loire, thanks in particular to the vineyards of the Côte Roannaise, Bertrand Chocolatier, Fabrikathé and Révillon Chocolatier.

Domaine des Pothiers

In the heart of the Côte Roannaise, the Domaine des Pothiers is located in Villemontais. The winery has been a family affair since the 1900s. The story begins with Blaise Pothier, his 2 hectares of vines and his cattle. Killed in the war in 1916, his sister and her husband Claude Paire took over the estate. Since then, this vineyard has been passed down from father to son.

Romain therefore succeeds his ancestors and perpetuates the profession of winegrower since 2005.
The cellar has been modernized and the estate has turned to organic farming and then biodynamics. Romain now has 21 hectares.

Key figures

• 25 export countries (Canada, United States, Mexico, Brazil, Australia, New Zealand, Japan, Korea, Taiwan, Philippines, Thailand and all European countries),
• Export abroad represents between 35 et 40 % of its production,
• 200 000 bottles sold in 2022,
• The North of France and essentially Paris represents 1/3 Sales.

Habits are changing, sales are accelerating in other wine regions such as Bordeaux and the Côte d'Azur.

Roman Pair

Revillon Chocolatier

It was over 120 years ago that the 7^e district of Lyon, Revillon Chocolatier. The company exercises its first know-how by producing balls of cream, pralines, papillotes and cocoa powder.

Until the 1965s, the folding of the foils was done manually. The chocolate factory then moved to Roanne in 1971 in the heart of Roannais gastronomy.

Now a symbol of the Christmas holidays, the papillote comes in several flavors. You will also find there fruit jellies, orangettes, coated hazelnuts and many others… For the greediest!

A true showcase of the brand's know-how, the Chocolaterie boutique opens its doors in 2018 in the heart of Roanne.

Key figures

• 1 only shop, that of Roanne,
• Révillon papillotes are sold in all major French food stores during the end-of-year holiday period, in addition to being sold on their e-commerce site,
• TOP 1 sales : the magical milk Christmas pouch,
• 3,5 tonnes sold in supermarkets at Christmas 2022.

Marcel Tricots

A handler who decides to cut the sleeves of his sweater and without knowing it, the tank top is born. So often worn by the forts of the halls of Paris at the beginning of the XNUMXth century^e century, it then took its name “Marcel” following its marketing by Marcel Eisenberg, hosier from Roanne and owner of the brand.

It then spread very quickly and everyone adopted it: men, women and children. This undershirt becomes the reflection of the textile revolution.

Since 2019, Thomas Sardi, based in Saint-Léger-sur-Roanne, has been in charge of transmitting his passion for this longshoreman. In the workshops, the seamstresses carry out the cut and the confection in the traditional way, the spinning of which is carried out in Greece. Knitting and dyeing are done in Roanne and its surroundings. Looking to the future, this more environmentally friendly tank top guarantees total traceability. Have style while respecting our environment.

Key figures

• Products are sold at 95 % in France and 5% exports consist of sales in Switzerland, Belgium, Germany, the Netherlands and the USA,
• 3000 items are sold per year, 8% of which are in the Loire,
• TOP 3 best-selling products in 2022:
  • The Real Marcel (with the logo of the dumbbells),
  • Le Marcel classic edition (without logo),
  • The checkered mountain shirt,
• 10 active points of sale outside Roanne in 2022.

We are very satisfied with the loyalty of our customers because we have a rate of existing customers on orders registered in 2023 of 25%. In addition, we have recorded a 30% increase in turnover since the beginning of 2023.

Thomas Sardi

Mons House

The history of Mons House began in 1964, in the markets of Roanne, with Hubert Mons and his wife. Gradually, the business is growing with a truck store and tours in the countryside. The transmission then takes place from father to son. She began in 1983 with Hervé who settled in Les Halles Diderot. Other points of sale will follow, such as Montbrison, and the creation of maturing cellars in Saint-Haon-le-Châtel.

In 2001, Laurent Mons created the Opus Caseus Concept training center which is now called Mons Formation.

Today, the Mons cheese dairy refines up to 190 different cheeses and a third generation has joined the ranks with Jules, Laurent's son.

Key figures

• 14 shop in France and 2 in England (London) under the Mons UK banner (https://mons-cheese.co.uk/),
• 30 export country,
• 10 % of sales are made in Roannais,
• The breakdown of France/Export sales is 40 % sales France and 60 % export sales. 
• TOP 3 best-selling products at all points of sale combined:
  • Braided Tomme (raw milk goat tomme) produced by our dairy,
  • Le Castillon (sheep cheese from the Luberon),
  • The Saint-Nectaire.
• TOP 2 best-selling products locally:
  • Cheese strains from the Laiterie de la Côte Roannaise,
  • the Fourme de Montbrison from the Artisanal Cheese Factory in Sauvain.

The Fabrikathé

La Fabrikathe assembles teas and infusions by hand, since 2016! There are more and more recipes created and made in Pouilly-les-Nonains. To date, it offers almost 40 different recipes.

Their objective : Favor the short circuit for all their raw materials with 100% natural ingredients.

Acting in a process of reducing his carbon footprint, Julien David, a great travel enthusiast, decided to create his activity in Côte Roannaise where he wishes to produce locally. For this, he plants several hundred tea trees behind the premises of his company and would like to eventually reach 10. The climate of our beautiful Côte Roannaise is similar to that of the mountains of Turkey. It must be quite humid and the temperature must not exceed 000°. But the most important element is: to enrich the balance between heaven, earth and man.

Key figures

• Between 180 et 200 points of sale in total of which 15 in the Loire department,
• Many points of sale are located abroad: Belgium, Switzerland, Tahiti, Saint-Barthélemy and Guadeloupe,
• In addition to points of sale, the Fabrikathé brand is represented by several restaurants,
• 20 employees,
• TOP 3 some products :
  • mint green tea,
  • Earl Gray Citrus,
  • Strawberry Raspberry Infusion.
• Over 25 tons of tea sold each year,
• 90 % of sales take place outside Roannais territory.

We want to conquer a new clientele, the Scandinavian countries.

Charly

Sail Water

Stéphane Arti, business manager, has been reviving since November 2022 the thermal estate, steeped in history, belonging to the princely family of Qatar. Sail Water is a unique and intact treasure. A natural and preserved mineral water. This is explained first of all by the quality of the water, which comes exclusively from rainwater that fell 4 years ago and which only rebounds now after having crossed many geological layers, which gives it its own minerality with digestive and dermatological benefits.

You can find it today on the greatest gastronomic tables, very appreciated by the great chefs, in particular those of the Roanne region like the Domaine de Champlong.

Key figures

• 4 products on sale: 400ml finely sparkling water, 400ml still mineral water, 800ml finely sparkling water and 800ml still mineral water,
• About 100 points of sale between restaurants, delicatessens and hotels,
• 3 French regions stand out in terms of the marketing of Eau de Sail: Auvergne-Rhône-Alpes, Ile de France and Provence-Alpes-Côte d'Azur,
• Eau de Sail is also sold in Europe via wholesalers such as in Italy and Switzerland.

Jean Ruiz Workshops

THEJean Ruiz workshop is one of the 3 factories of the Manufacture de layette et Tricots MLT group. In 2018, Karine Renouil-Tiberghien and Arnaud de Belabre bought the Jean Ruiz knitwear factory founded in 1984. This company specializes in the manufacture of high-end knitwear. To put it simply, they buy yarn to deliver a finished product to their many customers, like the MLT brand that we find in Leclerc stores.

Sweaters, scarves, hats or even mittens are made in Roanne to be sold under different brands such as La Redoute, Intersport, UBAK (Roannaise brand)… or luxury brands like Aigle, which exports abroad, to Asia for example.

In 3 years, the new buyers, fervent defenders of made in France, invested more than €300 for the purchase of equipment and the acquisition and renovation of the premises. In 000, the company obtained the "Living Heritage Company" label.

They continue to fight for relocation to France. The press talked about them a few weeks ago, on the occasion of the takeover of Camaïeu. They wanted 100% French manufacturing. Camaïeu was finally bought by the Celio group.

Key figures

• 7 jobs in 2018, 15 today in Roanne and 80 within the group (in the 3 factories),
• 60 000 parts are manufactured in Roanne.

Bertrand Chocolatier

6 years ago, following various encounters, Bertrand decided to enter the chocolate field. Little by little, he acquires the right gestures (controlling temperatures, working with materials, etc.).

Bertrand creates from A to Z all of its chocolates with rigor and fantasy, a bit like works of art. Through his creations, he likes to highlight fruits, spices or fragrances.

With his wife Émilie, he favors the short circuit and artisanal production without dye. The decorations are made with fruit, seaweed or vegetable powders.

After opening a first store in Roanne, it is expanding by opening a second store and a larger laboratory in Coteau in 2021. In 2022, it crosses the Loire border to settle in Lyon, 23 rue de Brest .

Key figures

• 3 shops (Roanne, Le Coteau and Lyon),
• TOP 3 best-selling products:
  • the domes,
  • The tablets,
  • The pepper plant.
• 500 000 domes sold in 2022.

This list is not exhaustive, and still long. Indeed, we can also mention the Maison Pralus and its 18 stores located throughout France which offer its flagship products such as Praluline^® or the Pyramid of the Tropics. The Roannais is exported to France and all over the world.
Now you know that it is possible to taste a wine from the Côte Roannaise in California, drink a tea blended in Pouilly-les-Nonains on a beach in Tahiti or even buy a scarf made in Roanne in Asia?

The Roannais is exported!