Becoming a partner of Roannais Tourisme means offering you increased visibility on numerous communication tools, in the region and beyond!
Thanks to the enrichment of your information and its wide distribution, you help develop your notoriety and your activity. You are also an actor in the region's tourist development by participating in its promotion and attractiveness.
1 – Increase your visibility with our digital and paper media
The roannais-tourisme.com website
• A latest generation website accessible from computer, smartphone and tablet,
• Translation of the entire site into English, German and Dutch,
• From January to December 2023:
→ 640 visitors.
• Your dedicated page on our website including practical information on your activity, photos and links to your email and your own website.
Tourist editions
• Available free of charge in all tourist information offices,
• Can be viewed and downloaded from the website,
• Sent by mail to our future visitors,
• Distributed at trade shows and during events,
• Distributed to town halls and members,
• Your insert in our practical guide including photo, contact details and opening.
Did you know?
• Your establishment has a dedicated page on the roannais-tourisme.com website which consists of a descriptive part, with geolocation of your activity, numerous photos, a link to your website and a direct contact form to your mailbox .
• In addition, your structure is automatically integrated into the APIDAE tourist database, which allows distribution on various tourist information websites including
lawreturnisme.com (Loire destination site).
• Your establishment also has visibility on our practical paper guide including photo, contact details and opening.
2 – Benefit from efficient services and tools
By joining us, you diversify and develop your activity with new customers. You can participate in our promotional operations.
• Roannais Tourisme organizes press and blogger/influencer receptions (in partnership or not with Loire Tourisme) in order to increase media coverage in the region,
• The “general public” trade fairs (Salon du Randonneur in Lyon, Holiday Fair in Brussels, Roc d’Azur in Fréjus, etc.),
• Articles of blog every 15 days: a new article is published on the website linked to the 3 items of the territory: gastronomy, heritage and nature,
• The advertising agency Roannais Tourisme offers you the purchase of space on editions (magazine, tourist map, group brochure and practical guide: see our prices on page 13,
• The communication campaigns before each summer season: Roannais Tourisme sets up a media plan on different media (magazine, displays, etc.) to promote the territory at regional and national level,
• OUR documentation for you and your customers through an annual grant (practical guide, plans, guides, etc.),
• Receive our PRO newsletter (actions, services and unmissable meetings, etc.),
• Receive every week the calendar of events organized in Roannais to pass them on to your customers.
3 – Develop your business
In addition to our communication tools, you can choose to work in collaboration with our sales department to increase your turnover. If you wish, you can integrate our marketing actions such as online booking, incoming service, guided tours, gift boxes, boutique and ticketing.
The receptive service
Business tourism
• Development of seminar offers and canvassing businesses,
• Hotel reservation management for conferences and marketing of accompanying and post-conference programs,
• Sharing of experiences and prospecting via the Cities Congress network.
Groups
• Publishing a brochure 1300 copies, intended for clubs, associations, CCAS, CE, coach operators and travel agencies,
• Marketing of group offers throughout the year (creation of packages, follow-up of files, invoicing),
• Workshops & exhibitions dedicated to groups and/or educational tours organized in the region to introduce new customers to our region.
Ticket office & Gift Shop
Ticketing: local and national
• Ticket sales for local events: airshow, concerts, meal shows, gourmet walks, etc.
• Access to a national ticket office with France Billet: Scarabée, Zénith de St Etienne, Zénith de Clermont-Ferrand…
Shop: Enhance and promote
• Promoting local producers: biscuits, honey, beers, wines, etc.
• Promotion of crafts: consignment sale of pieces made by local artisans,
• Marketing of exclusive products (postcards, mugs, pencils, notepads, etc.) as well as books and topoguides of the region.
100% Roannais gift boxes
• Creation of the new collection of gift boxes (released in October 2022) with integration of new providers,
• 4 themes / 5 boxes published,
• Management of the reseller network (monitoring sales, supplies, invoicing) and after-sales service,
• Validity of 24 months from the date of purchase and activation of the boxes by customers.
