TOURISM QUALITY TM, is a national brand launched by the State in 2005. It is a labeling process for the entire tourism industry with the customer at the heart of the process. TOURISM QUALITY TM represents a real sign of national recognition valuing the welcome and quality services.
This brand allows tourists to choose an establishment with confidence. For the State, the leitmotif is to always better receive the tourist clientele and to improve the quality of tourist services in France.
Who is the brand for?
- Hotel and catering,
- Hotel,
- Outdoor accommodation,
- Restoration,
- Beach catering,
- Café-bar-brewery,
- Places of visits, sports and leisure activities,
- Guest rooms,
- Tourist residences,
- Guided tours,
- Seasonal rental agencies,
- Trade,
- Seminars,
- Marinas.
The main commitments of labeled companies
- Heartwarming welcome,
- Attentive staff,
- Proficiency in foreign languages,
- Personalized services,
- Clear and precise information,
- Cleanliness and comfort guaranteed,
- Discovery of a destination,
- Taking into account the opinions of customers.
Benefits
For companies, voluntary commitment to the brand is a real tool in the service of commercial development that allows them to gain:
- In performance,
- In managerial efficiency: it is a process of progress, a process of continuous improvement of the activity, it is a participative and unifying tool,
- In visibility: it is a distinctive sign to broaden notoriety, it is a differentiating commercial argument,
- Trusted by partners.
How to get the mark?
- To obtain the mark, the company must commit to quality criteria and comply with 85% of the criteria (the benchmark is made up of between 143 and 535 quality criteria depending on the business sector). A mystery client audit is carried out by an independent firm to assess the company's performance. This mystery audit takes place every 5 years.
- The mystery visit remains the responsibility of the company.
- The CCI LYON METROPOLE Saint-Etienne Roanne can support the company and prepare it for the passage of the mystery auditor by carrying out a pre-audit (under conditions). By following the quality benchmark, this makes it possible to identify upstream the points for improvement and the corrective measures to be put in place.
- When the compliance rate is reached after the mystery audit, the file is presented to the National Commission.
- At the end of the Commission, if the opinion is favorable, the mark is officially awarded by the State for a period of 5 years. Please note: in the event of a change of owner, the brand is no longer valid.
Information about ? A question ?
We invite you to contact the commercial business advisor - CHR of the CCI LYON METROPOLE Saint-Etienne Roanne, Veronique Chassain au +04 77 44 54 16 XNUMX or on 06 78 03 64 76 or by email at v.chassain [a] lyon-metropole.cci.fr
